Sometimes they turn up the volume and then get into a loud conversation with someone on the treadmill next door after which they barely pay attention to the TV. In fact, they then end up in direct competition with the TV regarding the noise level and they miss the game. What's up with that? I've seen it happen time and time again.
I mean, really, does the sound even have to be up at all when watching sports? Everything you need to know about the game is happening on screen and you never really even have to listen to it, do you? It's not like watching a movie, a DIY project, the news, or some other program that must be heard.
I'm sure a lot of you guys out there in virtual land are snorting about the last comment.
Snort on. You know it's true. :)